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Do you know what share
of people say they would
refuse a kiss from a
cigarette smoker?

Test your knowledge about the benefits of using IQOS
compared to smoking and win an IQOS coloured cap.

TAKE THE QUIZ

Do you know what
the most harmful
aspect of smoking is?

Select an answer above and see what you know…
No love at first sight, but let’s go for second! Try again!
You are amazing! There’s no fire but my heart is still melting.
i dont know. give me a hint
why am i wrong
next

Do you know why it’s
better to heat the
tobacco with IQOS
instead of burning it?

Select an answer above and see what you know…
Love the effort but try again!
You seem to love facts as much as us! On to the next.
i dont know. give me a hint
why am i wrong
next

Do you know what share
of people say they would
refuse a kiss from a
cigarette smoker?*

Select an answer above and see what you know…
Oh! You burned that one, but not our love. Try again!
You got it! There’s no smoke, just love in the air.
i dont know. give me a hint
why am i wrong
next

Do you know the main
difference between
IQOS and cigarettes?

Select an answer above and see what you know…
Roses are red, violets are blue. It’s better to be smoke-free though. Try again!
We love the way you move! You made it!
i dont know. give me a hint
why am i wrong
next

CONGRATULATIONS!
YOU GOT ALL THE FACTS
RIGHT!

You’ve earned yourself a free IQOS Cap to give your IQOS device some amour.

VOUCHER

Type in the code at check-out. FROM 08/02 - 14/02/21

Copy the discount code above, and add it at check-out once you’ve selected your cap.

DON’T FORGET! YOU GET
200 DKK OFF ON YOUR
FIRST IQOS KIT WHEN
YOU SUBSCRIBE TO OUR
NEWSLETTER.

Just tick the box at check-out!

VOUCHER

Type in the code at check-out. FROM 08/02 - 14/02/21

Now go to the shop and select the colour you want for your IQOS! Then enter the code at check-out.

Spread the facts and
get some love!

Challenge your adult smoking friends to take our
valentine’s day-quiz and win an IQOS Cap

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claim your reward

Why burning is the most harmful aspect of smoking

When a cigarette is lit, the tobacco burns at temperatures of around 600°C. This burning process generates smoke and ash; when a smoker takes a puff, the temperature rises above 800°C at the burning tip. Cigarette smoke is a complex mixture of over 6000 chemical substances, around 100 of which have been linked to smoking-related diseases by public health authorities.

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Why is heated tobacco better than cigarettes?

IQOS heats tobacco instead of burning it for a simple reason: the burning of tobacco emits high amounts of harmful chemicals. IQOS Heat Control™ Technology prevents tobacco from burning, which means it significantly reduces the number and level of harmful chemicals emitted compared to cigarette smoke.

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how to use your IQOS

Heated Tobacco vapor vs smoke

IQOS’ heated tobacco vapor is less harmful than cigarette smoke. We’ve created a video to show the significant differences between smoke produced by burning tobacco in a cigarette compared to the tobacco vapor generated by heating tobacco using IQOS.

Watch the video to see more.

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how to use your IQOS

How heated tobacco works

IQOS HeatControl™ Technology heats tobacco to a lower temperature (less than 350°C), ensuring that combustion does not occur. Because there is no combustion, IQOS does not produce smoke. It generates a tobacco vapor that brings you a high-quality tobacco taste experience with 95% less harmful chemicals compared to cigarettes.

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information on IQOS.com

HOW WAS IQOS TESTED?
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IQOS.com contains information about our smoke-free products and we need your age to make sure that you are an adult in Denmark, who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page on IQOS.com for further risk information.