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Our break-through model

Decades of research has gone into developing the
original IQOS model, and it gives you all the benefits of
the innovative Heat-Control™ technology.
IQOS 2.4 PLUS is for those who want to experience
heated tobacco at an affordable price.

SHOP IQOS 2.4 PLUS

IQOS 2.4 PLUS is a pioneer in heated tobacco technology

IQOS 2.4 PLUS was born from the need to deliver tobacco enjoyment in a less harmful way, compared to continued smoking. IQOS is about reinventing the technology, not reinventing the moment. Free from fire and ash, and with vapour instead of smoke, it delivers a real alternative to smoking.

SEE IQOS 2.4 PLUS IN SHOP

Convenience as a priority, right from the beginning

Whether it’s the device itself or the accessories that go with it, we prioritized design that could fit seamlessly into your everyday life.

The 2.4 PLUS kit gives you what you need to get started, but there are many more accessories to discover that help fit IQOS seamlessly into your life.

SEE IQOS 2.4 PLUS PRODUCTS

Ready to give it a try?

If you’ve made up your mind, then head over to the shop. We offer a 30-day money back guarantee, so you can use the IQOS and still return it if you don’t enjoy it.

Plus, if you sign up for our newsletter, you can enjoy a discount on your first kit purchase.

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IQOS.com contains information about our smoke-free products and we need your age to make sure that you are an adult in Denmark, who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page on IQOS.com for further risk information.