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IQOS. A better alternative to smoking cigarettes

Discover the benefits of IQOS

IQOS 3 DUO open

The smart way to enjoy real tobacco satisfaction

If you are looking for an alternative to smoking, IQOS is your best solution. Experience the true taste of real tobacco along with benefits that traditional cigarettes just can't provide. Switching completely to IQOS presents less risk to your health than continuing to smoke. IQOS emits 95% less harmful chemicals compared to cigarettes*.

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

IQOS heated tobacco
Source: * Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.

Discover the pleasure of heated tobacco

IOQS 3 DUO no fire

IQOS HeatControl Technology is what sets us apart from traditional cigarettes. By heating your tobacco, rather than burning it, IQOS delivers only the true taste of real tobacco that you love.

IOQS 3 DUO no fire

No fire, no burn

Unlike cigarettes, IQOS can't burn you, others around you, pets, clothes, furniture or anything. Since no tobacco is burned and, thus, no fire is involved, there's no lit end to do any damage or falling ash that makes a mess.

IQOS 3 DUO no smoke

No smoke

Leave smoke behind. Way behind. With IQOS, no tobacco burns so no smoke is produced, the heating of tobacco with IQOS produces an aerosol that dissipates more quickly.

IQOS 3 DUO no smell

Smell like you, not like smoke

With IQOS you can now enjoy cigarette-like satisfaction but without the cigarette-like smell. You can now enjoy your tobacco while being less likely to bother those around you

People in conversation holding IQOS 3 DUO
This website has information about smoke-free products, which are for adults living in Denmark, who would otherwise continue to smoke or use other nicotine products. PMI’s smoke-free products are not an alternative to quit smoking and are not designed as cessation aids.

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