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IQOS: A better alternative to
smoking cigarettes

Enjoy the benefits of a less harmful alternative that lets you get closer to people, with less lingering smell on hands, hair and clothes than cigarettes.

Keep scrolling to learn more about the benefits.

Keeps you and your fashion fresh

Heating tobacco instead of burning it creates a vapour instead of smoke. And why is that significant? Well it means there’s no cigarette smoke smell, and much less lingering smell on your hands, hair and clothes. So you can meet people with an air of confidence around you!

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Let’s you stay in the moment

The use of IQOS has no negative impact on indoor air quality* and no second hand smoke, so you can be where the action is, and never miss a beat. Better, because life doesn’t come with a pause button.

Important information: IQOS is not risk free.

*Source: PMI Study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.

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95% less harmful chemicals

Check out the video to find out whether IQOS or cigarettes pass the tissue test!

IQOS heats tobacco rather than burning it emitting 95% less harmful chemicals compared to cigarettes*. And that’s what makes it a better alternative to continued cigarette smoking.

hør fra to iqos brugere hvordan det er at blive røgfri

IQOS heats tobacco rather than burning it emitting 95% less harmful chemicals compared to cigarettes*. And that’s what makes it a better alternative to continued cigarette smoking.

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

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hør fra to iqos brugere hvordan det er at blive røgfri

Get in on the action, keep the satisfaction

Our studies* show that the satisfaction of those who switched completely to IQOS is comparable to those who continued to smoke cigarettes.

Is it exactly the same experience as smoking a cigarette? Of course not. It may take you a few days to figure out if it’s for you, but that’s why we offer you a 30-day trial and money back guarantee.

*Source: Based on totality of evidence available for IQOS in comparison with continuing to smoke.

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Never too hot to handle!

The tobacco sticks used with IQOS are never lit, so they’re never too hot to handle! You can just dispose of the tobacco stick straight into the bin.

Unlike cigarette butts, tobacco sticks don’t really smell bad after use, so it’s also fine to keep it with you until you find a bin. So simple, but so important!

READ MORE ABOUT TOBACCO STICKS
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IQOS.com contains information about our smoke-free products and we need your age to make sure that you are an adult in Denmark, who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page on IQOS.com for further risk information.