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IQOS. A better alternative to smoking cigarettes

Discover the benefits of IQOS

A better choice

Man holding IQOS

Adult smokers can live balanced lives by enjoying satisfying and less harmful alternatives to continued cigarette smoking. IQOS is a better choice than continued smoking with all the tobacco satisfaction you need.

Cigarette-like satisfaction – with 95% less harmful chemicals compared to cigarettes.* Round-the-clock expert customer care and support on your journey as you switch from cigarettes to IQOS.

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

Man holding IQOS
IQOS 3 silver sideview
* Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

Smell like you, not like smoke

Ever wondered how to get rid of the cigarette smoke smell? With IQOS you can now enjoy a cleaner experience with cigarette-like satisfaction but without the cigarette-like smell. So you can now enjoy your tobacco while being less likely to bother those around you.

IQOS has a much less complex aerosol that dissipates quickly compared to cigarette smoke – with no negative impact on indoor air quality.*

Important information: IQOS is not risk-free.

* PMI study conducted under ISO standards simulating real-world scenarios and based on the threshold limits established by existing air quality guidelines.

A totally new experience in tobacco taste and flavor

We strive to ensure the best tobacco taste and satisfaction by combining the superior quality tobacco in our tobacco sticks with IQOS HeatControl™ Technology. This precisely heats tobacco to produce the best balance in taste and flavor, with no burning. You’ll find switching from cigarettes to IQOS an easy and very satisfying journey.

No fire, no ash, no burn

Enjoy your IQOS moments when it is the right moment.

Unlike cigarettes, IQOS can't burn you. Since no tobacco is burned and no fire is involved, there’s no lit end, and no falling ash to make a mess.

TRY IQOS FOR 30 DAYS

This website has information about smoke-free products, which are for adults living in Denmark, who would otherwise continue to smoke or use other nicotine products. PMI’s smoke-free products are not an alternative to quit smoking and are not designed as cessation aids.

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