FACT VS FAKE.
Do you know
What is a fact and what is fake?Test your knowledge about smoking and win a tote bag. TAKE THE QUIZ
New Year - new price
We have kicked off 2021 with a new price on ourbest device - IQOS 3 DUO. More battery power gives you the pleasure of two tobacco sticks in a row. Shop now
IQOS: A NEW WAYTO ENJOY TOBACCO
Heats tobacco instead of burning it
No smell of cigarette smoke
Not an e-cigarette
TELL ME MORE
We created an innovative
alternative to smoking
IQOS heats tobacco and delivers cigarette-like satisfaction, but without the lingering smell of cigarette smoke. Too good to be true?
Actually not! The IQOS community continues to grow and has reached more than 10 million adult smokers in over 60 countries.* Want to dive into the benefits they enjoy?
Important information: IQOS is not risk free.
* See important information pagePRODUCT BENEFITS
So how does it work?
Simply put, IQOS is a pocket-sized electronic device that uses a heating blade to heat tobacco sticks. The heat releases the flavor of the tobacco and also creates a vapor.
IQOS is easy and intuitive to use, and one tobacco stick lasts about the same amount of time as a cigarette. So your break doesn’t get any shorter!OH, TELL ME MORE
Seeing is believing: Cigarettes vs. IQOS
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
* ”95% less” represents the average reductions in levels of a range of harmful chem-icals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).EXPLORE PRODUCT BENEFITS
Want to take it for a spin?
There’s nothing we can say that compares to actually trying IQOS for yourself. We’re happy to send you a device to try for 30 days, no strings attached.* If you love it, keep it! If not, just send it back and there’s no hard feelings.
*You should only try IQOS if you’re an adult smoker or already a user of nicotine products.TRY IQOS
Ready to buy?
Compare the IQOS models to find out which one is right for you. They both deliver a great tobacco experience, but the latest model lets you enjoy two tobacco sticks in a row.COMPARE
Our stores are temporarily closed—but we are still here for you!
You can buy everything IQOS related here on our website, and our IQOS experts are happy to help you remotely if you have any questions or are experiencing issues with your IQOS. We look forward to seeing you in person as soon as we are allowed to open our doors again.SHOP ONLINE