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IQOS: A NEW WAY
TO ENJOY TOBACCO

Heats tobacco instead of burning it

No smell of cigarette smoke

Not an e-cigarette


TELL ME MORE

We created an innovative
alternative to smoking

IQOS heats tobacco and delivers cigarette-like satisfaction, but without the lingering smell of cigarette smoke. Too good to be true?

Actually not! The IQOS community continues to grow and has reached more than 10 million adult smokers in over 60 countries.* Want to dive into the benefits they enjoy?

Important information: IQOS is not risk free.

* See important information page

PRODUCT BENEFITS
hør fra to iqos brugere hvordan det er at blive røgfri

So how does it work?

Simply put, IQOS is a pocket-sized electronic device that uses a heating blade to heat tobacco sticks. The heat releases the flavor of the tobacco and also creates a vapor.

IQOS is easy and intuitive to use, and one tobacco stick lasts about the same amount of time as a cigarette. So your break doesn’t get any shorter!

OH, TELL ME MORE

Seeing is believing: Cigarettes vs. IQOS

Check out the video to find out whether IQOS or cigarettes pass the tissue test!

Check out the video and see the result of the test!

IQOS heater tobacco instead of burning it and emitting 95% fewer harmful chemicals compared to cigarettes*. That's what makes it better alternative to cigarettes.

hør fra to iqos brugere hvordan det er at blive røgfri

IQOS heats tobacco rather than burning it emitting 95% less harmful chemicals compared to cigarettes*. And that’s what makes it a better alternative to continued cigarette smoking.

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

* ”95% less” represents the average reductions in levels of a range of harmful chem-icals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

EXPLORE PRODUCT BENEFITS
hør fra to iqos brugere hvordan det er at blive røgfri

Want to take it for a spin?

There’s nothing we can say that compares to actually trying IQOS for yourself. We’re happy to send you a device to try for 30 days, no strings attached.* If you love it, keep it! If not, just send it back and there’s no hard feelings.

*You should only try IQOS if you’re an adult smoker or already a user of nicotine products.

TRY IQOS

Ready to buy?

Compare the IQOS models to find out which one is right for you. They both deliver a great tobacco experience, but the latest model lets you enjoy two tobacco sticks in a row.

COMPARE
BUY IQOS

Come meet us and try it out

If you head over to our Heat & Brew stores one of our IQOS experts will be happy to tell you more over a cup of coffee. You can try the device, see our full tobacco stick assortment and explore the accessories collection. We hope to see you there!

FIND STORE HERE
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IQOS.com contains information about our smoke-free products and we need your age to make sure that you are an adult in Denmark, who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page on IQOS.com for further risk information.