We created an innovative
alternative to smoking
IQOS heats tobacco and delivers cigarette-like satisfaction, but without the lingering smell of cigarette smoke. Too good to be true?
Actually not! The IQOS community continues to grow and has reached more than 10 million adult smokers in over 60 countries.* Want to dive into the benefits they enjoy?
Important information: IQOS is not risk free.
* See important information pagePRODUCT BENEFITS
So how does it work?
Simply put, IQOS is a pocket-sized electronic device that uses a heating blade to heat tobacco sticks. The heat releases the flavor of the tobacco and also creates a vapor.
IQOS is easy and intuitive to use, and one tobacco stick lasts about the same amount of time as a cigarette. So your break doesn’t get any shorter!OH, TELL ME MORE
Seeing is believing: Cigarettes vs. IQOS
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
* ”95% less” represents the average reductions in levels of a range of harmful chem-icals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).EXPLORE PRODUCT BENEFITS
Want to take it for a spin?
There’s nothing we can say that compares to actually trying IQOS for yourself. We’re happy to send you a device to try for 30 days, no strings attached.* If you love it, keep it! If not, just send it back and there’s no hard feelings.
*You should only try IQOS if you’re an adult smoker or already a user of nicotine products.TRY IQOS
Ready to buy?
Compare the IQOS models to find out which one is right for you. They both deliver a great tobacco experience, but the latest model lets you enjoy two tobacco sticks in a row.COMPARE
Come meet us and try it out
If you head over to our Heat & Brew stores one of our IQOS experts will be happy to tell you more over a cup of coffee. You can try the device, see our full tobacco stick assortment and explore the accessories collection. We hope to see you there!FIND STORE HERE