Tobacco as it should be
There's no shortage of reasons to love your IQOS. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette like satisfaction without the cigarette like smell. IQOS is the better alternative to smoking cigarettes.
A change in perspective is all it takes
As humans, we move forward. And always find a better way. A change in perspective is all it takes. Welcome to the world of IQOS, where smokers find a better alternative to cigarettes.
Your IQOS just got better
Inspired by the feedback of IQOS users all over the world, designed around their needs to experience real tobacco taste.
From our family to you
You might be wondering; “Which IQOS is right for me?”
The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.
Our all in one pocket size solution; uninterrupted tobacco satisfaction so you never miss a beat.
IQOS science and technology
Every element counts
Behind each IQOS device are years of scientific research and technological expertise. It was our dream and our team of scientists’ ingenuity that enabled us to develop HeatControl™ technology. HeatControl™ Technology heats tobacco up to 350°C, instead of burning it - like cigarettes, giving you the true taste of real tobacco. IQOS deliver the best when it comes to science and technology.
Make it yours
Your IQOS is as much a reflection of your personality as you want it to be, so have some fun with it. Customize it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.CUSTOMIZE YOUR IQOS
Designing a smoke-free future
After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.