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This changes everything

Heat is the essence of many things in life. It warms us, nurtures us, and feeds our planet. At Philip Morris International, we were inspired by the power of heat to develop a better alternative to smoking — and, thus, IQOS was born.

Backed by science and our exceptional HeatControl™ Technology, IQOS heats tobacco rather than burning it - giving you the satisfaction of the true tobacco taste with benefits that traditional smoking just can’t deliver; no cigarette smell, no ash and no smoke.

IQOS 3

Our best IQOS ever has arrived. IQOS 3 - with its new compact and ergonomic design, take a moment to learn about our new IQOS ProtectPlus(TM) System - redefined protection and reliability for your IQOS.

Discover IQOS 3

The IQOS 3 -tougher, faster, better. We would also like to introduce our new IQOS 3 MULTI. The wait is over. Allowing for 10 back-to-back experiences without needing to charge; it’s as easy as it gets.

Discover IQOS 3 MULTI

Benefits of IQOS

Live in the heat of the moment

There’s no shortage of reasons to love your IQOS. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette- like satisfaction without the cigarette like smell. IQOS is the better alternative to smoking cigarettes.

DISCOVER THE IQOS BENEFITS

From our family to you.

You might be wondering; “Which IQOS is right for me?”
Thankfully, you’ve got options.

IQOS 2.4 Plus

IQOS 2.4 Plus- classic; intuitive and user- friendly, this device is perfect for all your tobacco moments.

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new IQOS 3

Contemporary design, improved functionality, wide range of customization options..quite literally our best IQOS ever.

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new IQOS 3 MULTI

Our all in one pocket size solution; uninterrupted tobacco satisfaction so you never miss a beat.

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IQOS science and technology

Every element counts

Behind each IQOS device are years of scientific research and technological expertise. It was our dream and our team of scientists’ ingenuity that enabled us to develop HeatControl™ technology. HeatControl™ Technology heats tobacco up to 350°C, instead of burning it - like cigarettes, giving you the true taste of real tobacco. IQOS deliver the best when it comes to science and technology.

GET THE FACTS ABOUT IQOS

Make it yours

Your IQOS is as much a reflection of your personality as you want it to be, so have some fun with it. Customize it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.

CUSTOMIZE YOUR IQOS

Designing a smoke-free future.

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.

LEARN MORE

This website contains tobacco product information and is restricted to adult smokers over the age of 18.
Are you 18 years old or older and a smoker?
You must be 18 or over to access materials on this site