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A NEW WAY TO ENJOY TOBACCO.

NO SMELL OF CIGARETTE SMOKE

HEATS TOBACCO INSTEAD OF BURNING IT

NOT AN E-CIGARETTE

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LOVE YOUR SURROUNDINGS

Rubbish and tobacco litter don’t want to get left behind.

IQOS heats tobacco instead of burning it, meaning there’s no ash, and less smell after use.

So, it’s easy to bring used tobacco sticks with you if there’s no bin nearby.

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Tobacco as it should be

There's no shortage of reasons to love your IQOS. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette like satisfaction without the cigarette like smell. IQOS is the better alternative to smoking cigarettes.

DISCOVER BENEFITS

A change in perspective is all it takes

As humans, we move forward. And always find a better way. A change in perspective is all it takes. Welcome to the world of IQOS, where smokers find a better alternative to cigarettes.

DISCOVER

Your IQOS just got better

IQOS 3 device in red
IQOS 3 device in red

IQOS DUO Logo

Inspired by the feedback of IQOS users all over the world, designed around their needs to experience real tobacco taste.

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IQOS science and technology

Behind each IQOS device are years of scientific research and technological expertise. It was our dream and our team of scientists’ ingenuity that enabled us to develop HeatControl™ technology. HeatControl™ Technology heats tobacco up to 350°C, instead of burning it - like cigarettes, giving you the true taste of real tobacco. IQOS deliver the best when it comes to science and technology.

GET THE FACTS ABOUT IQOS

From our family to you

You might be wondering; “Which IQOS is right for me?”

IQOS 3 DUO device in gold

The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.

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Our all in one pocket size solution; uninterrupted tobacco satisfaction so you never miss a beat.

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IQOS 2.4 Plus- classic; intuitive and user- friendly, this device is perfect for all your tobacco moments.

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Make it yours

Your IQOS is as much a reflection of your personality as you want it to be, so have some fun with it. Customize it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.

CUSTOMIZE YOUR IQOS

Designing a smoke-free future

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.

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IQOS.com has information about products that are only for adults in Denmark, who would otherwise continue to smoke or use nicotine products.

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