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Benefits of switching from cigarettes to IQOS

Everyone knows that the best solution is… never to start smoking - and if you smoke, you should stop. If you still want to continue, it's better to switch to a less harmful alternative.

That is why we have developed and created IQOS
We have done several studies on the effects of using IQOS, where we can scientifically document that switching completely to IQOS presents less risk to your health than continuing to smoke. IQOS emits 95% fewer harmful chemicals compared to cigarettes*. However, it is important to say that IQOS is not risk free. IQOS delivers nicotine, which is addictive.

It has taken us more than 10 years to create an alternative to cigarettes where we have developed a product that proves to be a lot less harmful than cigarettes. You can always read more about the science behind IQOS by clicking here - we have gathered all the information in one place.

Less smell
There are many benefits to replacing your cigarettes with a less harmful alternative. IQOS leaves less smell on hands, hair and clothing than cigarettes do. In addition, IQOS has significantly less impact on the air around you than cigarettes.

Our users say "yes thank you" to IQOS
Studies** showed that the satisfaction of those who switched completely to IQOS is comparable to those who continued to smoke cigarettes. Replacing the cigarettes with IQOS can be a big step - we fully understand that. You can always try IQOS for 30 days, and if, contrary to all expectations, you are not satisfied, you will get your money back.

The science behind IQOS
IQOS HeatControl ™ technology - also called "heat-not-burn" - was developed by Philip Morris International (PMI). Thanks to HeatControl ™ technology, the tobacco in your IQOS device is heated rather than burned.


*Source: Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.
** Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory)
This website has information about smoke-free products and are only for adults in Denmark, who would otherwise continue to smoke or use nicotine products.

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