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How tobacco sticks are affected by the increased tobacco taxes

The price of cigarettes in Denmark rises towards 2022. On 1 April 2020, the price increased by approx. DKK 14.50 to about DKK 55 for an average pack of 20 cigarettes. On January 1, 2022, a further price increase of DKK 5 will occur, so that an average pack of cigarettes costs around DKK 60.

As a result of the new tax increases, tobacco sticks for IQOS also rise in price, but to a much lesser extent than the price of cigarettes. While cigarette prices rise significantly, the price of a single package of tobacco sticks will stay at current DKK 44. However a bundle of 10 packs of 20 tobacco sticks today costs DKK 350, equivalent to DKK 35 per pack. This will increase to DKK 400.

Try an alternative to cigarettes

If you have any questions or need help finding the right flavor variant of tobacco sticks, IQOS Support is here to help. has information about products that are only for adults in Denmark, who would otherwise continue to smoke or use nicotine products.

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