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Philip Morris Denmark: We are fully devoted to IQOS

In a recently published podcast, PMI's Country Manager, Janus Rasmussen, and Head of Communication, Charlie Stjerneklar, state to Le Gammeltoft that Philip Morris are fully devoted to IQOS and harm-reduction. In line with PMI's vision of a smoke-free future, our main focus is to get as many smokers as possible to quit smoking cigarettes. However, if the smokers can't or won't quit, it is important that they change to a less harmful alternative like IQOS, which is 90 percent less harmful than conventional cigarettes.

See the complete interview here:

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