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Over a decade of development and billions invested.

IQOS is a product worth switching to.

Heating vs. Burning

Heating tobacco, rather than burning it, may seem like a small change - but it redefines tobacco satisfaction. When you light a cigarette, the tobacco burns at more than 800°C at the tip, creating smoke and ash. IQOS heats tobacco to a temperature up to 350°C, releasing the true tobacco flavour and nicotine without burning the tobacco

TRY IQOS FOR 30 DAYS

IQOS Technologie

IQOS HeatControl™ Technology

IQOS Technologie

IQOS HeatControl™ Technology is a specially designed and patented technology that monitors and controls the temperature of the IQOS heating blade. The heating blade is made of ceramic incorporating platinum, gold and silver tracks. Through IQOS HeatControl™ Technology, the tobacco heats to the ideal temperature for 14 puffs or around 6 minutes (whichever comes first) ensuring a consistent tobacco flavour without burning.

TRY IQOS FOR 30 DAYS

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IQOS.com contains information about our smoke-free products and we need your age to make sure that you are an adult in Denmark, who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page on IQOS.com for further risk information.