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A real and better alternative to continued smoking

What is IQOS?

IQOS is a real and better alternative to cigarettes with heat at the heart of it all.

Heating tobacco, rather than burn it, is what sets us apart and allows us to release the true taste of real tobacco.

This is what makes switching completely to IQOS a satisfying and less harmful alternatives to continued cigarette smoking.*

*Based on the totality of evidence available for IQOS in comparison with continuing to smoke.


Yasmina and Christian, Copenhagen

"I got rid of my nicotine fingers and the smell in my clothes and hair – but I still get the tobacco. And I even get the feeling that it is real tobacco."

Yasmina, 31 years

Man holding IQOS

IQOS Benefits

There's no shortage of reasons to love your IQOS.

IQOS uses real tobacco, free from fire, ash and cigarette smoke smell.

It delivers cigarette-like satisfaction with 95% less harmful chemicals compared to cigarettes.*

IQOS is a better alternative to continued smoking.

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

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Man holding IQOS

How IQOS Works

State of the art technology and pioneering science are the backbone of IQOS. We knew it would take a huge advancement to begin changing the future of tobacco enjoyment. And with IQOS, we’ve achieved just that.

Through IQOS HeatControl™ Technology we are able to heat tobacco up to 350°C, without burning it.

The result? The taste of real tobacco with less of what you don’t want. No fire, no ash, no cigarette smoke and less harmful chemicals.

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From our family to you

You might be wondering; “Which IQOS is right for me?”

The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.


Our all in one pocket size solution; uninterrupted tobacco satisfaction so you never miss a beat.


IQOS 2.4 Plus- classic; intuitive and user- friendly, this device is perfect for all your tobacco moments.


IQOS.com has information about products that are only for adults in Denmark, who would otherwise continue to smoke or use nicotine products.

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