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A true tobacco experience

What is IQOS?

IQOS is our innovative alternative to traditional smoking. Heat is at the heart of it all. Choosing to heat tobacco, rather than burning it, is what sets us apart from traditional cigarettes. Through heating we were able to release the true taste of real tobacco.

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Sophie, Ringsted

"I’ve never been particularly fond of the smell of smoke. So having a smoke-free product, which I also knew was tobacco and not all kinds of unknown liquids, was rather exciting. It was a completely different flavor.It was not as strong as I was used to. And there wasn’t that smell."

How IQOS works

State of the art technology and pioneering science is the backbone of IQOS. Through IQOS HeatControl(TM) Technology we are able to heat tobacco up to 350°C, without burning it. The result? The true taste of tobacco with no cigarette smoke smell.

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From our family to you

You might be wondering; “Which IQOS is right for me?”

The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.


Our all in one pocket size solution; uninterrupted tobacco satisfaction so you never miss a beat.


IQOS 2.4 Plus- classic; intuitive and user- friendly, this device is perfect for all your tobacco moments.


IQOS benefits

Changing the traditional smoking experience for the better is our priority. And the benefits of IQOS speaks for itself. No fire, no cigarette smell and no ash.

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