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A true tobacco experience

IQOS 3 DUO device in black

What is IQOS?

IQOS 3 DUO device in black

IQOS is our innovative alternative to traditional smoking. Heat is at the heart of it all. Choosing to heat tobacco, rather than burning it, is what sets us apart from traditional cigarettes. Through heating we were able to release the true taste of real tobacco.

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Sophie, 35

"I was advised to give it a try for two weeks, and I did. After that I didn’t feel like smoking cigarettes anymore. The smell on my fingers and clothes is gone and I don’t feel guilty standing next to other non-smokers"

How IQOS works

IQOS 3 DUO video button

State of the art technology and pioneering science is the backbone of IQOS. Through IQOS HeatControl(TM) Technology we are able to heat tobacco up to 350°C, without burning it. The result? The true taste of tobacco with no cigarette smoke smell.

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From our family to you

You might be wondering; “Which IQOS is right for me?”

IQOS 3 DUO in gold

The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.


Our all in one pocket size solution; uninterrupted tobacco satisfaction so you never miss a beat.


IQOS 2.4 Plus- classic; intuitive and user- friendly, this device is perfect for all your tobacco moments.


IQOS benefits

Changing the traditional smoking experience for the better is our priority. And the benefits of IQOS speaks for itself. No fire, no cigarette smell and no ash.

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IQOS benefits 3 DUO device
This website has information about smoke-free products, which are for adults living in Denmark, who would otherwise continue to smoke or use other nicotine products. PMI’s smoke-free products are not an alternative to quit smoking and are not designed as cessation aids.

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