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What is IQOS?

IQOS is our innovative alternative to traditional smoking.

Choosing to heat tobacco, rather than burn it, is what sets us apart from traditional cigarettes. Through heating tobacco we are able to release the true taste of real tobacco.

Yasmina and Christian, Copenhagen

"I got rid of my nicotine fingers and the smell in my clothes and hair – but I still get the tobacco. And I even get the feeling that it is real tobacco." Yasmina, 31 years

"The biggest difference is definitely smell and taste." Christian, 42 years

How IQOS works

State of the art technology and pioneering science is the backbone of IQOS. Through IQOS HeatControl(TM) Technology we are able to heat tobacco up to 350°C, without burning it. The result? The true taste of tobacco with no cigarette smoke smell.

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IQOS benefits

Changing the traditional smoking experience for the better is our priority. And the benefits of IQOS speak volumes no fire,no cigarette smoke smell and no ash.

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Our IQOS family

IQOS 2.4 Plus

We want IQOS to fit you, your habits and your lifestyle. That's why you'll find different models within our range the IQOS 2.4 Plus, IQOS 3 and IQOS 3 Multi. To get started, browse the widest range of accessories available.


new IQOS 3

The IQOS 2.4 Plus and IQOS 3 are both a three-part system; with a holder, pocket charger and a tobacco stick. Place a tobacco stick into the holder, push the button and enjoy true tobacco satisfaction. Once you're done, place your holder back in the pocket charger and a few minutes later your holder will be charged, ready to go again.



IQOS 3 Multi is an integrated pocket-size solution. A compact, all-in-one solution that enables you to have 10 back to back experiences before needing to recharge. It's perfect for when you're on the move



About us

IQOS belongs to Philip Morris International (PMI), one of the world's leading tobacco companies. Premium tobacco is what we do best. Six of the top 15 international brands in the world sit within our portfolio.
We found the best scientists, invested over 3 billion dollars and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 5 million IQOS users worldwide, each having successfully switched to IQOS.

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