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Legal alternatives to menthol cigarettes

From May 20th 2020, the EU ban on menthol cigarettes will come into force. This means that you can no longer buy menthol cigarettes (with and without click filter) and rolling tobacco with menthol flavor, neither in Denmark nor in other EU member states. Read more about the menthol ban.

The best thing, of course, is that you stop smoking altogether. If you do not wish to quit tobacco use altogether, there are several alternative tobacco/nicotine products that are allowed to retain the menthol flavor, and which can still be purchased in Denmark after May 20th 2020.

Legal menthol alternatives
The following products are not affected by the menthol ban:

• Tobacco sticks: Thin sticks with tobacco, which are used with IQOS. IQOS heats the tobacco instead of burning it, thus releasing the taste of tobacco without fire and ash.
• Chewing tobacco: Coarse cut tobacco in small portion bags that are chewed and placed behind the upper lip. The tobacco substances are released into the saliva and absorbed through the oral mucosa.
• Cigars: Fine cut tobacco in thick rolls wrapped in dried tobacco leaves. The rolls are ignited at one end, whereby the tobacco smoke can be inhaled at the other end.
• E-cigarettes: Electronic cigarettes that heat and evaporate an aromatic nicotine liquid. The vapor is inhaled via a mouthpiece. Contains no tobacco.

You probably already know about chewing tobacco, cigars and e-cigarettes, which have been on the market for many years. But what are tobacco sticks and how do you use them in practice?

No fire, ash and less smell
Tobacco sticks are used with IQOS, that uses the innovative HeatControl™ technology to heat the tobacco to 350 degrees without burning it. This releases the true taste of tobacco, without fire, without ash, and with less odor than ordinary cigarettes.

The new menthol ban does not apply to tobacco sticks. This means that you will still be able to purchase menthol flavored tobacco sticks, which are used with IQOS. Today there are two kinds of tobacco sticks with menthol flavor available. Read more about IQOS and the technology behind it here.
This website has information about smoke-free products, which are for adults living in Denmark, who would otherwise continue to smoke or use other nicotine products. PMI’s smoke-free products are not an alternative to quit smoking and are not designed as cessation aids.

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