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What are e-cigarettes?

E-cigarettes are electronic cigarettes that evaporate an aromatic liquid instead of burning tobacco. E-cigarettes are a relatively new product on the market: After the first attempts in the 1960s, a breakthrough came in the early 2000s, when technological advances in the evaporation of aromatic liquids made it possible to launch the first e-cigarettes.

Since then, e-cigarettes have had the same design: A battery supplies power to an evaporator with a helical heater that heats an aromatic liquid in a container and converts the liquid into steam. The vapor may subsequently be inhaled via a nozzle. The liquid is also called e-liquid and e-juice. E-cigarettes are also called vapor cigarettes, electric cigarettes and vaporizers.

In comparison, IQOS is similar to an electronic "cigarette" but evaporates tobacco instead of liquid. In this way, IQOS combines the benefits of e-cigarettes (no fire, no ash, less smell and lower levels of toxins) with the authentic taste of real tobacco.

More about IQOS

No smell of cigarette smoke

No smell of cigarette smoke

Heating tobacco instead of burning it

Heating tobacco instead of burning it

iqos is not an e-cigarette

Not an e-cigarette

IQOS is not an e-cigarette

Close alternative to cigarettes

IQOS is a better alternative to continued cigarette smoking. IQOS gives you a smoke-free tobacco experience and a cigarette-like satisfaction - without fire, ash and smell of cigarette smoke. When you use IQOS it produces a vapor, which smell dissapears quickly compared to cigarette smoke. Thousands of smokers in Denmark and 10 million worldwide have already switched to IQOS.

About IQOS

Important information: IQOS is not risk-free.

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Building an e-cigarette

There are four basic components of any e-cigarette needed to produce the inhalable vapor:

  • Fluid reservoir: A container for the aromatic liquid which is heated and converted to steam. Also called a tank, clearomizer or cartomizer.
  • Evaporator: A heater with a heating coil that heats the liquid in the liquid container. Also called a coil or atomizer.
  • Battery: A battery (usually rechargeable) that is the source of energy for the evaporator and the heating coil that heats the liquid.
  • Nozzle: An outlet from which the steam can be inhaled.
E-cigarettes have continuously improved over the past few years. In the past they were often heavy and unmanageable, but the new models are typically light, manageable and user-friendly.

e-cigarette build

E-cigarettes vs. cigarettes: What's the difference?

e-cigarette build

E-cigarettes vs. cigarettes: What's the difference?

The difference between e-cigarettes and cigarettes is greater than the similar names immediately indicate. The difference starts with the fact that, unlike cigarettes, e-cigarettes do not involve "smoking" - after all, they produce steam and not smoke. Cigarettes burn tobacco and smoke from it is inhaled. E-cigarettes heat the liquid and the vapor from it is inhaled. This difference results in a number of positive characteristics of e-cigarettes versus cigarettes:

  • E-cigarettes, unlike cigarettes, produce neither fire nor ash.
  • E-cigarette vapor contains lower toxin levels than cigarette smoke1
  • E-cigarette vapor disappears faster and is less visible than cigarette smoke.
  • E-cigarettes emit less unpleasant odor than cigarettes.
For many people, however, health is the main argument for choosing e-cigarettes. Studies2 show that e-cigarette fumes contain lower levels of toxins than regular cigarette smoke. The reason is simple: E-cigarettes work by evaporation rather than combustion, and therefore no harmful combustion substances can occur.

Many smokers demand tobacco e-cigarettes as an alternative to smoking. Unlike regular e-cigarettes, IQOS does not evaporate a liquid. IQOS heats tobacco to produce a tobacco vapor, thereby combining the benefits of e-cigarettes (no ash, no cigarette smoke odor, lower levels of toxins) with the authentic taste of real tobacco. IQOS is the new way to enjoy tobacco - that's why many people think IQOS is a better alternative.

About IQOS

e-cigaret build

Benefits of e-cigarettes

benefits of e-cigarettes

Benefits of e-cigarettes

More and more people appreciate the benefits of e-cigarettes. When comparing the advantages and disadvantages, the benefits of the new technology outweigh the disadvantages: they are easy to use, cause no penetrating odor, have significantly lower levels of toxins in the vapor and more. In contrast, you do not get the real taste of tobacco that ordinary cigarettes offer.

Cigarettes E-cigarettes
Tobacco is burned Liquids evaporate
Thousands of chemical substances are formed and released during combustion Lower concentrations of harmful substances in the vapor
Incineration with ash Evaporation without ash
Persistent smoke Easily perishable steamp
True tobacco taste Different flavors

benefits of e-cigarettes

Why are e-cigarettes so popular?

e-cigarettes harmfulness

Why are e-cigarettes so popular?

E-cigarettes have become increasingly popular in recent years. The reason is that when comparing cigarettes and e-cigarettes, clearly e-cigarettes have many advantages over ordinary cigarettes. Steam instead of smoke, fewer toxins and less odor. In addition, e-cigarettes have become technically sophisticated, easy to use and commercially available everywhere.

However, e-cigarettes are not the right alternative for all smokers. The liquids often have strong flavors, which can be daunting to many people. Unlike regular e-cigarettes with liquids, IQOS heats real tobacco - for a new, genuine tobacco flavor. IQOS is the new way to enjoy tobacco. Therefore, many people choose IQOS as a better alternative.

About IQOS

Are e-cigarettes harmful?

Are e-cigarettes harmful?

The technology behind e-cigarettes is still fairly new. Therefore, it has not yet been possible to clarify how harmful they are. Researchers, however, find it clear that incineration of tobacco produces significantly more toxins in larger quantities than evaporative fluids do.

About harmfullness

e-cigarettes harmfulness

Are there e-cigarettes reminiscent of regular cigarettes ?

iqos alternative to e-cigarettes

Are there e-cigarettes reminiscent of regular cigarettes ?

E-cigarettes heat liquids to convert them into inhalable vapor. Therefore, e-cigarettes are fundamentally different from regular cigarettes.

Unlike e-cigarettes, IQOS does not evaporate liquids but heats real tobacco. Thereby, many of the benefits of e-cigarettes are achieved while preserving the authentic taste of real tobacco. That is why IQOS is a given alternative to cigarettes for smokers, who still want to consume nicotine.

About IQOS

iqos alternative to e-cigarettes
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IQOS.com contains information about our smoke-free products and we need your age to make sure that you are an adult in Denmark, who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page on IQOS.com for further risk information.