IQOS takes further steps towards a sustainable future with the CIRCLE program
At the end of 2018, there were 9.6 million IQOS users worldwide, each owning one or more IQOS electronic devices, and this figure is projected to keep growing.
With this in mind, we plan to play our part in the circular economy. Our first steps are through an initiative known as CIRCLE (Central Inspection and Recycling for a Closed Loop Economy), a substantial investment by Philip Morris International into collecting and recycling used devices. Our ambition is that each device can be returned after use and recycled to the highest industry standards in every country where we market IQOS. First, let’s take a look at the components of IQOS. The holder is made of a heating blade, powered by a battery and controlled by a printed circuit board, housed within a polymer casing. The charger consists of a battery and printed circuit board, inside a polymer casing. In the case of our IQOS 3 MULTI version, these elements are all in a single unit. If the device breaks, the consumer is able to return the device through retail stores or postal routes. Contact the customer service center for more information.
State-of-the-art electronic waste management
In 2018, we established two recycling hubs, or reverse logistics centers, in Europe and Asia, to ensure that device recycling is done to best practice standards. These hubs are state-of-the-art facilities run by specialist companies that meet our requirements for electronic waste processing. Once devices are received, our contracted partners first inspect the product, and then dismantle it into the various material types: plastics, printed circuit boards, batteries, and metals. The disassembly procedures go beyond industry standards, with more exhaustive material separation levels achieved.
To read more about Philip Morris International’s sustainability efforts, please visit PMIs sustainability page (information in English only).
This website has information about smoke-free products, which are for adults living in Denmark, who would otherwise continue to smoke or use other nicotine products. PMI’s smoke-free products are not an alternative to quit smoking and are not designed as cessation aids.
Are you over 18 years old and are you a smoker or user of other nicotine products?