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At Philip Morris we are committed to reducing and recycling waste as well as preventing littering. We strive for continuous improvements in line with international agreements which is why we support the Paris Climate Agreement and believe urgent action by all stakeholders is necessary. We recognize the importance for the global environment of moving away from a ”take-make-waste” production model, where raw materials are used to make a product and then discarded, to a more circular model. It is imperative that waste management programs minimize all waste, and recycle as much as possible.

To read more about Philip Morris International’s sustainability efforts, please visit PMIs sustainability page (information in English only).
As we expand our portfolio of smoke-free products, like the IQOS, we are incorporating sustainability considerations into the design of these products, their packaging, and accessories. Given the sensitive and often scarce resources required for electronic components, products need to be designed with easier recycling in mind.
Yes! In Denmark you can bring your old IQOS to one of our stores for recycling. As a token of our gratitude we will give you a discount on a new IQOS kit. Our ambition is that each device can be returned after use and recycled in every country where we sell IQOS. As a first step toward a circular economy at PMI, we partnered with specialist companies to establish two recycling hubs, or reverse logistics centers, in Europe and Asia. These centralized hubs are part of our CIRCLE program and serve markets covering the vast majority of our IQOS device sales volume.
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You must be 18 or over to access materials on this site contains information about our smoke-free products and we need your age to make sure that you are an adult in Denmark, who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page on for further risk information.