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Conversion Support

I am not sure if IQOS is for me. Can I try IQOS before I buy it?
How can I enroll in the personalized assistance program?
You can enroll to the Qoach program and read more about it here, or contact Customer Care for more information:

By phone: 80 32 27 27
By email:
Who can enroll in this program?
To join, you must be a legal-age smoker who would like to continue enjoying tobacco products and switch from cigarettes to IQOS. That’s it! has information about products that are only for adults in Denmark, who would otherwise continue to smoke or use nicotine products.

Select month and year of your birth to confirm you are over 18 years old and wants to visit
You must be 18 or over to access materials on this site