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Interview at B.T. about PMI's smoke-free vision for Denmark

In April, PMI's Head of Communication Charlie Stjerneklar participated in a live Facebook interview hosted by BT, to discuss PMI's smoke-free vision for Denmark and the potential benefits for Danish smokers using less harmful products compared to cigarettes, such as IQOS.

The interview also focused on the concept of harm reduction and how this can be a part of the solution for the 400.000 Danish smokers that do not want to stop smoking. They should have access to better alternatives.

Click here to watch the interview.
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