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Interview at B.T. about Philip Morris smoke-free vision for Denmark

In April, PMI's Head of Communication Charlie Stjerneklar participated in a live Facebook interview hosted by BT, to discuss PMI's smoke-free vision for Denmark and the potential benefits for Danish smokers using less harmful products compared to cigarettes.

The interview also focused on the concept of harm reduction and how this can be a part of the solution for the 400.000 Danish smokers that do not want to stop smoking. They should have access to better alternatives.

Click here to watch the interview.

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This site contains information about smoke-free products and we need your age to make sure that you are an adult in Denmark, who would otherwise continue to smoke or use nicotine products. Our products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults.