Yesterday PMI had an open editorial published in the Danish financial newspaper Finans. In this editorial our External Affairs Manager, Charlie Stjerneklar, highlights the importance of collaboration between the public and the private sector, if we are to achieve our joint goal of a sustainable society.
Many old industries are currently striving to adapt their business model to the demands of the modern society. Just like Philip Morris’ transformation towards our smoke free vision. But if they are to succeed, the public sector will need to be forthcoming and work together with the industries in achieving these joint goals.
In this editorial we highlight many of the advantages of close collaboration between the public and private sector.