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IQOS launches in Sweden and follows Denmark towards a smoke-free future

IQOS is growing as a smoke-free alternative in Denmark. IQOS has been launched in Sweden as well and because of this, our Nordic director, Anette Rosengren, was interviewed on Swedish national television.

Since Philip Morris’ launch of IQOS in Denmark almost three years ago, more and more Danes are quitting cigarettes and switching to IQOS as a smoke-free alternative, because you can get the true taste of real tobacco but without smoke, ash and no cigarette smoke smell.

Anette Rosengren points out that Philip Morris absolutely agrees that the most important thing, which is if you don’t smoke, don’t start. If you smoke, quit. If you don’t quit, you should change for a better alternative such as IQOS.

Adult smokers in Denmark are curious about IQOS. Philip Morris has and will continue to promptly answer any questions adult smokers may have about the product. If they want to try IQOS they have the opportunity to buy one with a 30 days money back guarantee.

Anette Rosengren adds that the Swedes are already well on their way to a smoke-free future, as Swedes use snus or e-cigarettes and only 7% of the Swedish population smoke cigarettes. She believes that Sweden can become the first non-smoking country in the world. In Denmark we have the same smoke free ambition. And perhaps in the near future, all of Scandinavia will be smoke-free.

Click here to watch the interview
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