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The price of cigarettes is increasing until 2022

Cigarettes are becoming more expensive in Denmark

Because of new taxes, the price of cigarettes in Denmark will rise by 50 percent by 2022. On April 1st, 2020, the price increases to DKK 55 for an average pack of 20 cigarettes, which is equivalent to a price increase of approx. DKK 14. On January 1st, 2022, the price increases further to DKK 60 per cigarette package.

An average pack of 20 cigarettes costs around DKK 41 today (as of March 1st, 2020). The price varies depending on both the cigarette brand and the length of the cigarettes, and therefore both the current price and future prices are average prices. Click here to read how the tobacco sticks for IQOS and other tobacco products is affected by the tax increase..

Danish cigarettes among the most expensive in Europe

With the new tax increases, Danish cigarettes become among EU's most expensive, surpassed only by Ireland (DKK 85) and the UK (DKK 64) – if the price does not rise in other countries. In our neighboring countries Sweden and Germany, a pack of cigarettes costs an average of DKK 42.

Among the cheapest EU countries are Latvia, Lithuania, Poland, and Slovakia, where an average pack of cigarettes costs DKK 24. At the very bottom is Bulgaria with a price of DKK 19. Among European countries outside the EU, Norway is the most expensive country with a price of 99 DKK.

However, this is nothing compared to Australia where an average pack of 20 cigarettes costs around DKK 130 – with another price increase set for September 2020. In the United States, the average price is around DKK 46, but the price varies greatly by state.

price cigarettes increase

The reason for the price increase

The reason for the price increase

During the 2019 general election campaign in Denmark, the price of cigarettes was a major topic of debate. An increasing number of young people aged 16-24 start smoking – contrary to the government's aim of a smoke-free generation by 2030 – and the price of cigarettes is, according to several experts, effective in preventing children and young people from starting smoking.

Denmark's Liberal Party, the Red–Green Alliance, and the Conservatives recommended a price increase to around DKK 60. The Danish People's Party recommended around DKK 48, the Socialist People's Party DKK 50, the Alternative DKK 80, and the Danish Social Liberal Party 90 DKK. The Social Democrats advocated for a higher price, but would commit to an exact amount, and the Liberal Alliance would, as the only party, not allow the price to rise.øb, og Liberal Alliance ville som det eneste parti ikke lade prisen stige.

During the negotiations on the Finance Act 2020 , the Social Democrats, the Danish Social Liberal Party, the Socialist People's Party, the Red–Green Alliance, and the Alternative agreed to increase the price to DKK 60 in 2022. In addition, the parties allocated DKK 5 million annually to the Danish Safety Technology Authority to ensure retailers comply with age limits for sale of tobacco products.

price cigarettes increase

Other tobacco products and e-liquids are also increasing in price

The increased taxes also apply to other nicotine and tobacco products. The tax on cigars, cigarillos, cheroots, chewing tobacco, snuff, and other smokeless tobacco is increased by about DKK 14 per pack from April 1st, 2020, and further by about DKK 5 from January 1st, 2022. The purpose is to avoid price differences between cigarettes and products similar to cigarettes.

The tax on e-liquids for e-cigarettes will increase by DKK 2 per ml. from July 1st, 2022. A 10. ml e-liquid bottle will then cost a total of about DKK 50. The tax does not apply to smoking cessation products such as nicotine gum, nicotine lozenges and nicotine patches.

No smell of cigarette smoke

Heating tobacco instead of burning it

Not an e-cigarette

IQOS 3 DUO kit in brilliant gold

What about IQOS?

IQOS 3 DUO kit in brilliant gold

No cigarette smoke smell

Heating tobacco instead of burning it

Not an e-cigarette

With the new tax increases, IQOS is not just a harm reduction alternative to regular cigarettes. It also provides an economic benefit when cigarettes becomes more expensive as tobacco sticks, which is used with IQOS, only increases from DKK 44 to DKK 47 per package around September, 2020.

IQOS is our innovative alternative to cigarettes. IQOS heats the tobacco instead of burning it, thus releasing the true taste of tobacco without fire, without ash, and with less odor. Want to know more about IQOS and how to buy IQOS?


MORE ABOUT IQOS           TRY IQOS

FAQ on the price increase

How much do cigarettes increase in price?

The price for an average pack of 20 cigarettes in Denmark increases from around DKK 41 today to around DKK 60 in 2022.

When does the price increase goes into effect?

The first price increase to around DKK 55 per pack of cigarettes comes into effect on April 1st, 2020. The second price increase to around DKK 60 per pack comes into effect on January 1st, 2022.

Why do cigarettes become more expensive?

The purpose of the price increase is to ensure that fewer children and young people start smoking. According to several experts, the price is effective in preventing children and young people from starting smoking.

Who is behind the price increase?

The price increase is part of the Finance Act for 2020 adopted by the Social Democrats, the Danish Social Liberal Party, the Socialist People's Party, the Red–Green Alliance, and the Alternative. The Liberal Party, the Conservatives, and the Danish People's Party support the price increase.

Are e-cigarettes and other tobacco products also increasing in price?

The price of cigars, cigarillos, cheroots, chewing tobacco, snuff, and other smokeless tobacco is increased by about DKK 14 per pack from April 1st, 2020, and further by about DKK 5 from January 1st, 2022. The price of e-liquids is increased by DKK 2 per ml from July 1st, 2022, in which case a 10 ml e-liquid bottle will cost a total of about DKK 50.

Are cigarettes increasing in price in other countries?

The price increase is part of the Danish Finance Act and therefore not applicable to other countries. But it is possible that governments in other countries also will be increasing the price of cigarettes.

This website has information about smoke-free products, which are for adults living in Denmark, who would otherwise continue to smoke or use other nicotine products. PMI’s smoke-free products are not an alternative to quit smoking and are not designed as cessation aids.

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