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Take Care, We Care

The health and safety of our community is important to us. With a sense of responsibility towards our store employees and customers, and with the aim of helping to prevent the further spread of COVID-19, we had since March 12, 2020 temporarily suspended the operation of our stores: HEAT & BREW Tobacco Store and HEAT & BREW POP UP.

However our stores are as of April 14, 2020 now reopened with precautionary measures such as restricting the number of customers in our stores at a time and keeping a safe distance.

In the meantime, we’d like to welcome you to our shop, where we’ll make sure all of our products always are available for you.


In case you need support or have any problems with your device, you can always contact us. Our agents will find the most suitable and viable solution to assist you.


How to sanitize your IQOS

Wipe the outside of the Charger, the Holder and the associated accessories with a wipe containing 62–71% ethanol. Dispose of the used wipes in a bin.

Next, thoroughly clean the blade, the inside area of the holder surrounding the blade and the whole extractor with the dedicated IQOS cleaning sticks. Dispose of the used sticks in the bin with the wipes.

Take care, We care! has information about products that are only for adults in Denmark, who would otherwise continue to smoke or use nicotine products.

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