In the spring of 2020, the sale of menthol cigarettes in Denmark ended. This is because the EU has chosen to ban the sale of cigarettes with a flavor other than tobacco, such as menthol. The ban applies throughout the EU region. It is one of many initiatives adopted by the EU legislators to reduce the number of new smokers, especially among young people.
The new ban includes tobacco for smoking – that is, cigarettes and roll-your-own tobacco. This means that in the future you can still buy, for example, e-cigarettes
as well as smoke-free tobacco with a menthol taste. Read more about the ban on menthol cigarettes
Philip Morris supports the ban on menthol cigarettes and would like cigarettes
to be completely phased out in the future. We want to be far more than the leading tobacco company. We want to create our future on smoke-free products. It is about creating a better and smoke-free future.
We have a responsibility to millions of smokers, our employees and our shareholders. We will live up to that responsibility by pursuing our long-term vision. Society expects us to behave responsibly. And that's exactly what we do when we design a smoke-free future.